OUR POETIC

Jewellery from Atelier VM materializes the intangible gifts of life. Once worn, these jewels grow with us, taking the shape of our fingers, wrists and necks. Seasonality is less important to the brand than making sense of an era. An Atelier VM design is at the same time something ethereal and something solid, a symbol that stays with you. This is our little alchemical secret.

In 1998, Marta Caffarelli and Viola Naj Oleari founded their atelier. The first commissions came from Barneys New York where their subtle style was an immediate success. In 2002 they opened their first boutique in Milan in the charming Piazza Sant’Eustorgio, and five years later they moved to Via Cesare Correnti in the city’s Cinque Vie district. Thus began a period of growth, of journeys and discovery and chance encounters. The wandering, yet determined spirit of the minds behind the brand gave them the strength to overcome not one but two economic crises

In the spring of 2014, Atelier VM launched L’Essenziale, the first bracelet in the history of jewelry-making, welded directly onto the body. L’Essenziale, a concept as much as an ornament, has transformed the classical canons of goldsmithery. This indelible object, which welds our relationships directly onto our wrists through a gold thread, is already an iconic design. In 2015, Atelier VM opened its first corner in France within the renowned department store Le Bon Marché in Paris. From that moment, the brand's unique vision quickly spread, and within a few years, it opened a second standalone store in Milan's Brera district, a prestigious retail location in London within the historic Liberty department store, as well as three corners at Rinascente in Rome, Turin, and Milan, and at Nordstrom in New York. In 2020, Atelier VM launched its online store, and in 2022, it opened two additional corners at Rinascente in Florence and Rinascente in Cagliari. The movement of welded jewelry is expanding worldwide, with Atelier VM as its founder.