The alchemical workshop
Jewellery from Atelier VM materializes the intangible gifts of life. Once worn, these jewels grow with us, taking the shape of our fingers, wrists and necks. Seasonality is less important to the brand than making sense of an era. An Atelier VM design is at the same time something ethereal and something solid, a symbol that stays with you. This is our little alchemical secret.
Inside Atelier VM’s workshop, each step in the making of a piece of jewellery, from its design to its packaging, is meticulously curated and made in Italy. Handmade elements are always present throughout the process of creating these minimalist and unique designs. After completing their studies in Industrial Design and Goldsmithery, Viola and Marta opened their first atelier, designing and making jewellery by hand. Passionate and curious, over time, they acquired a deep knowledge and appreciation of Italy’s artisanal traditions. Together, they found sophisticated craftsmen and craftswomen with whom they worked and created VM’s distinct and delicate aesthetic.
Atelier VM's minimalism has always had a singular purpose: to add nothing superfluous to the world. Ethical gold (Responsible Jewelry Council) is the material of choice, used in both 18kt and 9kt variations. Atelier VM's jewelry packaging is produced by a women’s cooperative in India, and the paper used comes from responsible sources (FSC). The philosophy of Atelier VM includes the use of jewelry for a lifetime, supported by their repair services. The iconic L'Essenziale collection was created to last over time on the body of its wearer. Since 2010, Atelier VM has offered its customers the service of reinventing old gold into a new Atelier VM piece.
Goldsmiths, cabinetmakers, engravers, stone cutters and weavers are just some of the artisans with whom Atelier VM has built long-lasting relationships and developed an innovative goldsmithery in line with their distinctive designs: jewellery that is ethereal and subtle, yet solid and profound. The favourite material used by Atelier VM is 18kt and 9kt ethical gold. In addition, careful research and attention has been devoted to sourcing precious and semi precious stones from specialized and certified businesses, as well as to the selection of the most delicate chains, another distinctive aspect of the brand.