Rinascente

A few steps from the Duomo, in Piazza della Repubblica, the Atelier VM corner celebrates the artisan soul of the Tuscan capital, in perfect harmony with the sartorial vocation of all brand's precious collections. Like a goldsmith's workshop, the Florentine corner is characterised by a central walnut bench around which the different activities gravitate: the display of the jewellery, the welding of multiple types of chains with the possibility of customisation, the pendants engraved with symbols and letters. The luminous mirror expands the space and it is the beating heart of L'Essenziale. Here, delicate 18kt gold chains swing in their different colours and thicknesses, ready to be welded onto the body. The warm light enhances the products, giving the customer a unique, elegant and welcoming experience.